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  • OUR METHOD
    • TECHNOLOGY CONSULTING
      • Dedicated vCIO
      • Technology summaries
      • Design desk
      • Budget planning
      • Business impact
    • NETWORK ADMINISTRATION
      • Dedicated net admin
      • Technology checklist
      • Best practices
      • Central services review
    • PROACTIVE MANAGEMENT
      • Remote management
      • Monitored backup
      • Managed antivirus
      • Network monitoring
      • Patch management
    • REACTIVE SUPPORT
      • Help desk support
      • On-site support
      • Problem isolation
      • How-to questions
      • Customer portal
  • ABOUT US
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Computer Support News

Alachua, Gainesville, Lake City, High Springs computer support
January 8, 2018 In Blog

5 social media trends to watch for!

With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become mainstream this year.

  1. The boom of Augmented Reality
    The launch of the new iPhones — both 8 and X — last September brought with it an under-the-radar change to the devices. The incorporation of a new chip provides iPhone users with extraordinary augmented reality (AR) experiences. While most conversations about AR focus on the mobile gaming experience, social media platforms will likely find a way to integrate the new technology as well.
  2. Influencer marketing
    Influencer marketing has proven to be the best way forward for companies to connect with younger audiences. Titanic companies such as The North Face, HubSpot and Rolex are great examples of companies which have profited heavily from social media-based influencer marketing. By contrast, companies that opted for traditional strategies struggled to connect to social media users, indicating that influencer marketing is here to stay and blossom in 2018.
  3. All eyes on Gen Z
    The oldest Gen Z-er is 22 years old and is only just heading into the labor market, meaning they’re going to start spending more money for sometime to come. Brands recognize this, and are aiming to shift their social media strategies to appease the newest customers on the market. Investment in platforms like Snapchat and Instagram is expected to grow exponentially this year.
  4. The growing importance of messaging platforms
    A recent study pointed out that over 2.5 billion people use messaging platforms like WhatsApp, Facebook Messenger and Kik to connect with companies. Rather than simply publishing marketing content to profiles and feeds, companies should focus on making it easier for customers to start one-on-one conversations. Therefore, it is more than likely that artificial intelligence, voice assistants and chatbots will all be integrated into messaging platforms for a more personalized user experience.
  5. Digital hangouts go mainstream
    In 2017, video content — including live broadcasts and chats platforms — was more prominent than ever, and live videos were definitely a successful part of it. This means digitally hanging out with friends and colleagues will become a social norm, as evidenced by the video hangout platform known as Houseparty, which boasts of over one million daily users.

With Gen Z-ers becoming a larger part of the buying marketing, companies will utilize social media platforms to their fullest by incorporating a wide variety of targeted methods to capture their attention. These methods involve technologies that were unimaginable only a few years ago, such as virtual reality and augmented reality. Moreover, investments in optimizing messaging platforms and influencer marketing also signals the start of a newer, more interconnected era between businesses and customers.

Social media marketing is the future. Get in touch with our experts for advice on how you can make 2018 your year. Call today.

Source: tech

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Industries served

We service the healthcare, educational, municipal, local government, business, and non-profit markets. We provide complete on-premise servers, cloud hosting, AWS integration, virtualized environments, and more.

We service clients in Gainesville, Lake City, Live Oak, Cross City, Mayo, Perry, Newberry, High Springs, and surrounding cities.

About Emerald Data Partners

A full service IT service company located in North Central Florida, we service clients in the Gainesville, Lake City, and Live Oak areas complete computer support, network monitoring, disaster recovery, cloud computing, server repair, and more, for a fixed, monthly price. We are locally owned small business operating out of our High Springs, Florida offices.

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We are located in the First Avenue Center in High Springs, FL next to the Smoke Fried Barbeque Restaurant. Search for "Emerald Data Partners" on Google Maps and we'll come right up. Our offices are considered secure and are not open to the public so we suggest you call before showing up.

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